Traction: Summer Action Heats Up at North American Ski Resorts

traction-thumbnailLast fall when congress passed the Ski Area Recreational Opportunity Enhancement Act – more commonly known to the ski industry as the summer activities bill – it generated a slew of media attention. In fact, one could argue that the most immediate benefit of the bill’s passage was heightened awareness among consumers that ski areas already have a lot to offer during the summer months.

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