Five Ideas for Growing Skiing…

slopefillersGregg Blanchard has grown his blog,, to be perhaps the ski industry’s most relevant and timely publication.

As communications manager for the National Ski Areas Association, I had unique access to some of the industry’s leading researchers and thought leaders, from whom I gained much valuable knowledge and insight.

Here Gregg affords me the opportunity to chime in with my $.02 on some areas of focus regarding the future growth of skiing and snowboarding.


Money Up Front: Resorts, Guests Leverage the Benefits of Advance Purchase

advance-purchase-thumbnailLong before the advent of the Internet, Walt Disney recognized the advantage of offering vacation packages that could be purchased in advance, and the related ease and efficiency it offered families eager to visit his theme parks.

It’s a simple concept: families set a budget and move forward with their vacation planning, including airfare, hotel, and activities. With a variety of options, families are better able to tailor a vacation to match their budget.

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Ski Areas On Task with Safety

ski-areas-on-task-thumbnailThe ski industry frequently comes under fire when it comes to safety. Often times its the result of a single incident, or series of incidents, that gains widespread media attention. There are inherent risks to skiing and snowboarding in untamed alpine environments, and accidents do occur as one would naturally assume with a gravity sport.

Nevertheless, ski areas employ highly-trained patrollers and risk managers that put great effort into doing what they can to help minimize those risks. The opportunity for sensationalizing the risks of skiing and snowboarding are ripe, but the statistics show that ski area safety education efforts and on-hill protocols are creating a safer experience for guests. The following editorial is a response to media coverage calling ski area safety into question.

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There’s No Such Thing as Sidecountry

sidecountry-thumbnailThe truth about “sidecountry” is that it doesn’t actually exist – at least as far as the ski industry’s leading avalanche and snow science experts, the U.S. Forest Service, ski area risk managers, patrollers, and other experts are concerned. While it’s difficult to discern its origin, the term sidecountry is likely a marketer’s brainchild. And there are similar terms, such as “slackcountry,” “backcountry-lite,” and others that have been added to skiers’ and snowboarders’ lexicon in recent years.

Click here to view the full article PDF.