The REDTAIL Times is an online collection of outdoor news and stories of the places we go and the people we meet: And we go wherever outdoor adventure and our wallet and gas tank allow us. The site is owned and operated by Troy Hawks.

Monarch 1.29.14

Blower Pow at Monarch Mountain.
Photo by Kjell Ellefson

TROY HAWKS is the Marketing & Sales Director at Sunlight Mountain Resort in Glenwood Springs, Colorado. Before landing at Sunlight in 2015, Troy worked Colorado Ski Country USA in the areas of marketing communications and managing the organization’s 5th and 6th Grade Passport Program. Prior to that, he served 10 years as the communications manager for the National Ski Areas Association and editor of the NSAA Journal, a leading business magazine serving the U.S. SKi Industry.

In addition, he has worked as a public relations, communications, and content consultant with clients that including Snowsports Industries America, National Ski Patrol, Learn to Ski and Snowboard Month, and Ski Nation, among others. After graduating from the University of Wisconsin Eau Claire, he moved to Colorado and worked 12 seasons as a children’s ski instructor for Keystone Resort.

He is a freelance contributor to Ski Patrol magazine, Ski Area Management magazine, The NSAA Journal, The Maverick magazine of Colorado Mesa University, Club Colorado – the Official Blog of Colorado Ski Country,, MTN Town MagazineAdventure Park Insider, and other outlets nationwide. He stomps around Colorado with his 145 pound Greater Swiss Mountain Dog.

me at LV ski 4

 ”Thank you for stopping by!
Share your outdoor story,
or let’s go make one.”

                                                                                                              – Troy.